Wine merchant : how to present a selection of organic and natural wines ?

In a world where consumers are increasingly concerned about their health and the environment, demand for organic and natural products continues to grow. They occupy a place of choice and are appreciated for their authenticity and respect for nature. 

As a wine merchant or delicatessen, it's important to know how to present these wines in a way that attracts customers' attention and highlights their qualities. This article gives you practical advice on how to optimize the presentation of your organic wines, through location, choice of materials and the creation of a specific atmosphere.

Determine a dedicated location in your store

First of all, the location of your organic wines within your store is essential to attracting the attention of your customers and maximizing your sales. It's important to analyze your store's layout, noting its strengths (large floor area, high ceilings, etc.) and weaknesses (uneven walls, posts, low light levels, etc.). Place organic and natural wines strategically, creating a well-defined space so that customers immediately understand that this is a specific range dedicated to organics. Adapt this space to the number of references available. Creating themed areas can help your customers find what they're looking for. Group your organic and natural wines in distinct thematic areas. This could include a "Local Wines" or "Wines without Sulphites" section, helping customers to easily find what they're looking for and discover new options within these categories.

Take lighting into account, too, to emphasize your selection of organic wines : if the dedicated area is dark, it's important to add warm-toned lights to highlight them. Try to differentiate your lighting from the rest of your products to reinforce the area dedicated to organic wines by using spotlights or LEDs aimed directly at the bottles. Remember to display the wines at eye level: the products will be more easily noticed by customers, increasing the chances of sales. 

Use shelves, display units or accessories specially designed for wine bottles. This will accentuate the qualitative and natural aspect of organic and natural wines. Many models are available, including wine racks with a capacity of 140, 200 or 300 bottles, wine racks with removable compartment dividers, wine racks with a capacity of 120 bottles, wine racks with 6 bottle compartments, and accessories such as wine racks with a capacity of 24 or 32 bottles. 

Choose natural materials

To enhance the natural character of your organic wine selection, it's important to incorporate natural materials into your furniture. Solid wood is a perfect choice for creating a warm, authentic space. This noble material will reinforce the qualitative aspect of your organic wine range and help you justify specific pricing.

TRADIS offers a range of solid wood furniture in three distinct colors : Bois Vieilli, Blanc Camarillo and Noir Charbonneux. Each of these finishes brings a special atmosphere to your business:

• Bois Vieilli : This finish highlights the natural beauty of wood and brings warmth to your space. Ideal for creating a convivial atmosphere and showcasing your organic products.
• Noir Charbonneux : More refined and modern, Charcoal Black is ideal for bars, coffee and wine merchants seeking a contemporary, vintage touch while remaining elegant.
• Blanc Camarillo : Soft and modern, Blanc Camarillo will brighten up your cellar or delicatessen, offering a sophisticated and soothing setting, ideal for seaside shops.

Solid wood is appreciated not only for its elegance, but also for its sturdiness. Whether in white, black or wood color, solid wood shelves add a natural touch to your selection of organic wines. The choice of materials for your furniture has a considerable influence on the atmosphere of your business. By opting for natural materials like wood, you create a warm, authentic environment.

Organize events around the theme of organic wine

To emphasize the natural, organic character of your wines, it's essential to educate and support consumers in choosing these wines by explaining their differences and advantages. This will enable them to gradually become more familiar with the range. Here are a few ideas to encourage them to buy organic wines:

• Run promotions on organic wines: This will encourage consumers to buy wines they don't usually choose. These wines are often more expensive than other references, so it's important to temporarily help consumers discover them. 
• Organize themed events: offer organic wine tasting courses, for example, or organic wine tastings in collaboration with local cheese and charcuterie shops. These events allow your customers to discover food and wine pairings, while highlighting the quality and authenticity of your products. For example, organize "Organic Wines and Cheeses" or "Organic Wines and Local Delicatessens" evenings where customers can taste organic wines paired with local produce.
• Create tasting areas: Set up a dedicated wine-tasting area where customers can sit and enjoy your products in a relaxed setting. Getting customers to try organic and natural wines is often the best way to convert them to this range. Use solid wood furniture and natural accessories to create an environment conducive to discovery.

In conclusion, the presentation of your organic and natural wines plays a crucial role in attracting and retaining customers. By choosing the right location for your products, opting for natural materials for your furnishings, and creating events dedicated to the discovery of this organic universe, you are highlighting the exceptional qualities of your wines. Adopting these strategies will not only help you meet the growing demand for organic products, but also create a memorable and authentic shopping experience for your customers. In a constantly evolving market, these efforts will help to reinforce your brand image and build loyalty among a demanding clientele aware of the importance of consuming quality, environmentally-friendly products.