The 6 current trends in Delicatessen products
Certain trends are dominating the delicatessen market and you are wondering about your future product offering. Which products should you prioritize for highlighting in your store ? What reasons explain the rapid rise of certain products compared to others ?
Indeed, the dynamics of the delicatessen market are constantly evolving, and the way products are presented plays a crucial role in the success of your store.From local products to products made from noble ingredients, including bulk items, discover all our advice to optimize the offer of your delicatessen.
1. Emphasis on Local Products
In recent years, "eating local" has become stronger, implying a preference for short circuits and consumption within a local area, often limited to French territory. This trend is the result of consumers' desire to support small producers, favoring seasonal and local products. French consumers, aware of the risks linked to the origin of products, favor "Made in France" for its safety and traceability, despite generally higher costs.
It is advisable to use fresh products such as vegetables, seasonal fruits, dairy products (milk, eggs, fresh bread) and dry products such as flour, oil, as well as dried fruits and vegetables, by favoring local farmers and small producers. This approach supports the local economy while ensuring the quality and proximity of products. To easily locate farmers and producers near you, visit the site : www.fraisetlocal.fr.
2. Growing demand for Vegetarian Products
A growing awareness of personal health and environmental sustainability has led to an increase in demand for vegetarian products. Include these vegetarian products in your current offering to show your commitment to human well-being and the preservation of the planet but above all to provide a solution to your customers wishing to turn to this type of product.
For example, focus on products such as natural tofu, buckwheat pancakes, vegan steaks, chickpea preparations or even seaweed to present on your counters in your store. Adopting a plant-based diet is also a powerful gesture in favor of reducing the carbon footprint, preserving forests and using water resources more responsibly.
3. Consumer appetite for Natural Products (Fewer Ingredients, Fewer Additives)
The current trend is also moving towards food choices focused on nutritional quality rather than convenience. Consumers now prefer products with fewer additives and preservatives. They also focus on transparency on the composition of products and are moving towards products with the lowest possible number of ingredients.
In this line, it is recommended to favor the use of pasta made from whole wheat or enriched with legumes, as well as wholemeal bread, due to their growing popularity due to the nutritional benefits they offer. In addition, it is advisable to adopt food products without additives, such as natural candies without gelatin and preservatives, or even gluten-free cakes. By adding to this sulphite-free wines, which are considered more natural wines, you are following the trend of healthy and conscious eating. This approach reflects growing consumer demand for healthier and more natural food options.
4. Expansion of the Bulk Market
The bulk market is experiencing notable expansion, particularly with an increase of 32% on average in turnover during the first half of 2023 compared to the same period in 2022. Concepts like "corner day by day", a free service where customers help themselves and present their purchases at the counter, gaining popularity and providing a source of inspiration.
Selling products in bulk simplifies your inventory management by minimizing your packaging expenses, while providing an environmentally friendly alternative for consumers. Choose products to offer in bulk form, such as pasta, brown rice, loose tea or biscuits. Concerning the cleaning of bulk products, it is recommended to clean the bins before each filling. You can opt for the use of natural household products to ensure optimal cleaning of your containers.
5. Focus on Well-Being Products
While health remains a major concern, the growing demand for nutrient-enriched foods is particularly notable. These products, renowned for their ability to strengthen the immune system and improve overall well-being, are experiencing increased demand following the two years of health crisis.
You can offer, for example, detox juices, essential oils or even organic capsules.Continuing the search for well-being, you have the possibility of moving towards products specially designed for specific audiences, such as athletes. This may include foods such as sweet potato flours, items fortified with vitamin C, and low sugar products.
6. Towards an upscaling of delicatessen products
We are seeing the emergence of a trend of local businesses choosing to stand out by opting for an upgrade and sophistication of their delicatessen products. For example, we find products incorporating noble ingredients such as truffles, such as truffle mayonnaises, truffle soups, and other similar products. You can also include refined and exceptional products, or products in limited quantities in order to emphasize quality. Some foods are made by hand, like certain varieties of vintage sardines. You can also offer premium products such as fleur de sel made in Noirmoutier or pink Himalayan salt.
The world of delicatessens is constantly evolving, influenced by trends that reflect current consumer concerns. By integrating all of these trends into the presentation of delicatessen products, you will be able to meet consumer expectations while strengthening your position in the market. This is an opportunity to create unique purchasing experiences and to support more sustainable consumption choices, aligned with contemporary values of well-being, quality and responsibility.
