How to organize and animate your business in December?

On this December 1st, it's official the season for songs and the Christmas atmosphere is open! In our previous article, we give you some tips to create an eco-responsible Christmas atmosphere!

Today we're going to give you some ideas for Christmas arrangements and entertainment for your business and your team, to create a real Christmas spirit!

The end of year celebrations represent a very important period in the company! Take the opportunity to surprise your customers!

How to organize your business ?

Know that the first contact between you and your potential customers is your showcase ! It's thanks to it that you will be able to encourage customers to come through the bottom of the door! For the end of year celebrations, come out on top! Highlight your products, between light garlands, fake snow on the ground, and install a well decorated Christmas tree in your window, it will catch the customer's eye! You'll understand, bet a lot on your showcase this December! ☻

At the entrance of your store, install a table or a display unit to make a highlight of your best products, and some recommendations of gift ideas! seductive merchandising can make all the difference in your store, give it special importance. Ask yourself "What will make me buy this or that product?" ". Make sure you provoke the act of purchase! In the display, add decoration (small stars, pine cones, fir branches ...), light garland, it must catch the eye of the customer upon their return home!

For delicatessens, you can for example have a selection of products for the aperitif on a wooden tray with a bell on it! For wine merchants, make a selection of wine bottles and place a Christmas ball on top, this will intrigue the customer and his gaze will immediately turn to her!

In this christmas season, bet everything on your hot zone: your window and the entrance to your store!

How to animate your business in december?

December is the month when you really want to please! This is the perfect time to thank and retain your customers! Simple animations are to be set up. Here are some examples :

Organize a competition for your customers: win the prize of your choice for Christmas! To do this, place a ballot box with ballots at your cash register. Explain to your customers that they must fill out the form to participate!

Create an advent calendar for your customers : propose to them during their checkout to open the box of the day in your advent calendar ! Get them to win a 5% discount for example, or even goodies (a corkscrew for wine cellars, a mignonette of oil for delicatessens, a rose for florists, a pair of socks for stores ready-to-wear etc). It's fun, and you are sure to please!

How animate his team during December ?

Just like for your customers, animate his team is really important (and this also throughout the year!). They are the ones who represent your business, and they are your first influencers ! Animate them and reward them, they can only be very grateful to you! We are all aware of it, but having recognition is essential to work in good conditions, so now is the time to show them all that ☻

Christmas sweater tradition

Ah this famous tradition! On the 17th December we can celebrate the international day of ugly christmas sweater ! This is the perfect opportunity for you and your colleagues to compete for the ugliest Christmas sweater, and elect the winner! Warm and friendly atmosphere guaranteed that day!

Decorate the Christmas tree

Decorating the tree is an essential moment of the year! This is the time to take some special time with your team. In an ecological and responsible approach, you can create your own Christmas balls and also your tree! You can make it with wooden crates, or a solid wood table top.

Reward your employees

As I told you, Christmas in business is also the time to thank your teams for all their work during the year. Highlight the highlights of the year, thank your employees. For many companies, this is the perfect time to offer them a gift: gift vouchers, an eco-responsible kit consisting of a lunch box and an insulated bottle for example, offer a bonus or a gourmet basket! Your employees will feel recognized, which is therefore very important!