A reception counter is more than just furniture. It embodies the image of your store from the first contact with the customer. For professionals in various industries, such as wine merchants, delicatessens, florists, ready-to-wear stores, cafes and restaurants, the choice of the reception desk is essential to create a memorable customer experience. 

Find out how to select this essential home furniture for your professional space.

Importance of the reception desk in the workplace

In the professional world of retail, every detail is important to make the best impression possible. In addition to being the first point with your customers, the reception desk also reflects your brand image.

But not only, because it also makes it possible to facilitate exchanges and organize the space in the most efficient way. A well-chosen counter will inspire confidence, strengthen the identity of your shop. In addition, the reception desk optimizes the customer experience by creating a warm atmosphere that will encourage your customers to come back to your store.

The different types of reception counters

Each area and workspace has specific counter requirements. Here are the main types of counters to better understand their specifics.

Reception desk

Designed and designed to welcome visitors to your shop, the reception desk is perfect for grocery stores, florists or ready-to-wear shops. This counter is often equipped with storage and space to put a computer. The office counter has the same characteristics, making it functional for merchants.

Counter for store

Perfectly integrated in shops: wine shop, ready-to-wear, grocery or other, the counter is an essential and versatile furniture to have. This is perfectly suited to fast transactions and to encourage direct contact with customers.

This type of counter usually has functional storage spaces. The shop counter also offers the possibility to integrate presentation elements for an additional highlight of your products. 

Standing counter

The standing counter is preferred for establishments that promote a fast and dynamic reception, such as coffee shops or small grocery stores. This type of counter promotes open interactions, facilitating short and practical exchanges. Generally more compact, the standing counter is ideal for optimizing space while remaining functional.

Cash counter

Essential in any point of sale, the cash counter, dedicated to payment management, is designed to facilitate transactions while organizing the necessary items for collection, such as cash drawer, barcode reader and packaging. A well-designed cash counter significantly improves the efficiency of the sales process while maintaining an aesthetic design.

Criteria for selecting a reception desk

Choosing a welcome desk that is right for your store is a crucial decision based on several criteria:

First of all, the choice of materials and finishes is an essential element to consider for the durability and aesthetics of a reception counter. Solid wood, appreciated for its warm appearance and robustness, is perfect for busy places. At Tradis, we offer different finishes that will blend perfectly with the atmosphere of your shop.

Then, a good reception counter must also meet the needs of the sales area with integrated storage, dedicated slots for a computer or a cash register. It is important that your counter is ergonomic and functional on a daily basis.

Finally, the ability to adapt the counter to the available space is essential, especially for shops with limited space. Choose modular models that offer the flexibility to optimize each square meter and adjust the furniture to the specifics of the room.

Store-friendly reception counters

At Tradis, our reception counters for stores are designed to meet the specific requirements of different businesses. We pay particular attention to the fact that they value products and make the customer experience as pleasant as possible.

Maintenance and sustainability of reception counters

Investing in a quality reception desk is a guarantee of sustainability. However, regular maintenance is essential to preserve its condition. Solid wood countertops require frequent dusting and, depending on the finishes, a suitable cleaning product to maintain their brightness. The robustness of the materials and proper maintenance ensure that the original appearance of the countertop is preserved and that it is resistant to daily wear.

Examples of reception counters offered by Tradis

At Tradis, we offer a wide range of reception counters to meet the requirements of each professional.

Our collection includes store counters in a variety of styles to blend seamlessly into various environments. Whether you are looking for a clean design or rustic style, we offer solid wood countertops of high quality that combine functionality and aesthetics.