Sometimes visible through your shop window or right on your doorstep, the checkout counter is a piece of furniture that you should choose with care when fitting out your local business. As a meeting point for your customers when they come to pay for their purchases or meals, the checkout counter allows you to share a moment with your customers. It's an opportunity for you to build customer loyalty and make them want to come back again with a warm welcome. You can also use your checkout counter as a communication tool to showcase your current promotions or flagship products. With its practical drawers and cupboards for storing your supplies, it's the perfect ally for your delicatessen, boutique or café-restaurant. Tradis shares its secrets for optimising the use of your solid wood counter and improving your customers' in-store experience.
- The role of counter furniture
- How can you use your reception counter to improve the customer experience?
- Display current promotions
- Display impulse products
- Create a bond with your customers
- Using it as a means of communication
The role of the counter furniture
As soon as you enter your shop or local business, the counter furniture is what your customers are looking for with their eyes. This reception furniture is a visual cue for each person who crosses the threshold of your business. Indeed, it allows you to quickly identify the direction of traffic in your shop or restaurant. This is why it is important that it is positioned in a strategic location: it can be located at the entrance of the business so that customers can see you immediately or, on the contrary, further back to encourage people to enter and discover your products before coming to meet you.
The cash counter furniture allows you to establish contact with your customer as soon as they arrive and/or when paying for their purchases. By identifying the location of the cash counter, your customer knows where they can go to obtain advice and information on your products, but also the conditions for exchanging or returning them, for example. The counter is therefore an essential piece of furniture in the layout of your delicatessen, shop or restaurant.
To choose a counter, you need to think about the layout of your other furniture but also the traffic plan of your store. It's up to you to see the location that will be most effective for your customer journey. Also think about making it visible from the entrance to your store, this can reassure your prospects and loyal customers to see you instantly. By choosing a solid wood reception counter , you benefit from many advantages both in terms of aesthetics with the warm and natural appearance of wood but also in terms of the durability and robustness of this noble material. Select a counter according to the space available in your business premises, if possible you can opt for a large counter that will allow your customers to put their personal bags there to pay or store their purchases. Who hasn't already looked for their credit card in their bag thinking of Mary Poppins'? Your customers will certainly appreciate this extra comfort. Also think about placing a lamp there whose soft light will help bring a "cocooning" touch to your checkout area.
How to use the reception counter to improve the customer experience?
Once you have chosen your store cash register counter, you can use it to improve your customers' in-store experience. The reception counter not only allows you to cash out your customers but also to highlight your current promotions or inexpensive products to encourage additional purchases at the checkout. Your reception furniture is an excellent means of communication to announce your special events and create a connection with your buyers.
Display your current promotions
Thanks to your large solid wood counter, you can display your products on sale or simply display the current discounts. Depending on its size, place on it or in front of it your accessories on sale or your delicatessen products whose expiration date is dangerously approaching! A counter with wheels can also give you the opportunity to place seasonal products in the heart of the store or near your cash register unit for a spontaneous purchase.
Display impulse purchase products
To complete your customers' average shopping cart, consider placing a few low-cost items near your store cash register. While waiting to pay for their purchases, your customers are likely to buy something extra, thus increasing their basket! You can also place "essential" or "favorite" products that they might want to buy... This is also the ideal place to offer your gift cards. These cards are often good ideas for birthday gifts, birth gifts or any other occasion. This also allows you to acquire new customers when the lucky ones come to spend their gift card!
Create a connection with your customers
The checkout area is the ideal place to get in touch with your prospects and customers. This is where they come to meet you if they have questions or simply to pay for their purchases. You can offer them a loyalty card or take stock of their previous or future orders. It is also an opportunity to help them order a product that is out of stock, for example. Your natural talents as a salesperson have their place during this special moment with your customers. It is by welcoming them warmly at your checkout counter that you will make them want to come back!
Use it as a means of communication
Your counter furniture also gives you the opportunity to communicate about your upcoming events. You can put up your posters that mention your future private sales, tasting or theme evenings. It is also an opportunity to highlight your partners via business cards or flyers that they can drop off to gain visibility.
At Tradis, you will find a wide choice of solid wood counters. In addition to embellishing your store or restaurant, they allow you to welcome your customers with complete peace of mind. Practical thanks to their different drawers, cupboards or casters, they adapt to your needs. The counter is one of the centerpieces of your local business, so opt for a durable piece of furniture that will accompany you for many years.