6 merchandising techniques to optimize my point of sale
"Retail is detail" or the art of knowing how to showcase your products, your shop: the basis of merchandising.
Setting up good merchandising is essential for the proper functioning of your business. Its objectives are to encourage consumers to come into your store, to encourage them to consume and to keep them coming back! There are six basic rules for this: 6R. We tell you more!
The rule of 6R.
That's it, all the boxes are checked for the opening of your store? Now you just want to focus on the inside of it and know how to lay out your products? A rule of thumb exists: 6R that correspond to the right product, in the right place, in the right quantity, at the right time, with a right price and right informations.
First of all, ask yourself the following question which will help you in your merchandising logic
What are my client's expectations in terms of choice, quality, services and value for money?
The right product
Depending on your type of business, whether specialized or not, the important thing is to have products that match with your business. Ask yourself what assortment should you offer to your customers in order to best meet their expectations and needs.
It is important to be able to offer a variety of products in order to attract more consumers. Remember to regularly change / renew the presentation of your products in your specialized solid wood furniture, in order to give your consumer the impression that you have received new products and to avoid the phenomenon of weariness.
The right place
The right place is like a strategic place. Each product must be placed in its strategic place, in its right place. For example, when a customer comes into your store, they will tend to go to the right most of the time. This is an essential point to take into account when creating the customer journey. The layout of products must be designed to encourage consumers to buy during their visit.
For example, products of little need (candy, chewing gum, accessories ...) can be placed on wooden counters, so as to provoke impulse purchases.
Organize your products by family and by range. For this, shelves are essential for your shops and for better organization.
Ask yourself the question "How should I present my products in order to make my store attractive and encourage the act of consumption?"
The right quantity
It's important to have availability on a product. In order to meet consumers' expectations as closely as possible, do not hesitate to offer different formats of the same product. For example, if you have a delicatessen with a cosmetic line, you can offer a large size or a travel size for a cream. Or if you have a range of truffle flavored oils you can offer a small size for those who want to test it before buying the large bottle.
When ordering from your suppliers, ask yourself the question "how should I adapt my offer to avoid stock shortages?"
The right moment
Ask yourself "How can I bring my products to life in line with the seasons, the news and the calendar?". Highlighting the product always catches the eye of the customer because it is attractive. ☻ For example, if you are a florist, on Valentine's Day you can showcase bouquets of roses on a display or on a nesting table for the theme. Or if you have a wine merchant, Beaujolais Nouveau is the perfect opportunity to showcase your finest bottles of Beaujolais on our bar. Playing on the various events will allow you to bring attractiveness and dynamism to your point of sale. It will arouse people's curiosity !
The right informations
There are two types of information in your store: about the product, and about the location of the product.
Indeed, concerning the product the price is essential. If you create and sell your own products, the ingredient / component list is mandatory. The customer must find all the important information about the product directly.
When the customer enters your store, they should easily find the department / products they are looking for thanks to a clear display or markings on the floor for example.
The right price
The last rule to respect in the 6R is the right price! As its name suggests, it is a question of offering a fair price, adapted to its positioning and its type of clientele. For this, you can find out about the prices offered by your competitors. Finally, do not forget the psychological price that is very important to take into account to encourage the act of purchase. ☻
And voila, now a good part of the cards is in your hand to have a good merchandising. In a future article, we will give you valuable advice on the arrangement of products and furniture for your point of sale. But in the meantime, you can find some ideas in this article or this one.
