Low counters for shops

Low counters are essential elements for the layout of shops and businesses. Real points of contact between the merchant and his customers, they combine aesthetics and practicality to offer a smooth and pleasant experience. 

At Tradis, we offer a range of solid wood counters specially designed to meet the needs of professionals: wine merchants, delicatessens, florists, ready-to-wear shops, cafes and restaurants.

What is a low counter?

The low counter is an exhibition stand, often used to present "compulsive shopping" products. Its reduced height is an asset for your business since it allows you to offer your products at hand, offering excellent accessibility. It promotes a more fluid and natural customer experience, allowing visitors to easily handle the items on display.

Made of solid wood, it is robust and durable, resistant to daily wear. It can be used alone or in addition to other elements, such as displays or shelves, to effectively structure your space. Its modularity makes it a central element of your layout, giving you great freedom to optimize your sales space.

Benefits of low countertops for professionals

Choosing a low counter for your shop offers you many advantages as a merchant. 

It not only allows you to structure your sales space, but also to improve the presentation of your products and their accessibility. Its handy height is an advantage that high counters do not have for example. Difficult access to products can be a barrier to the shopping experience. This allows customers to see, touch and handle items more easily without having to seek the help of a salesperson, which encourages spontaneous purchases.

On the aesthetic side, the solid wood countertop brings a touch of elegance and naturalness to your business. Its timeless design fits perfectly into any type of universe, and even more when it is coordinated with counters from the same collection.

Positioned at the entrance or in the middle of your shop, it will be perfect to highlight the products of your choice. Its ease of movement allows you to optimize your space, even more if you opt for a counter on wheels. In addition, its compact structure allows you to free up space to display other items or create a more fluid layout in your shop. It is also an excellent support for promotional offers or new products, naturally attracting the attention of customers.

Choosing the right low counter for your shop

When selecting the ideal low counter, you must take into account several criteria. 

The size of the furniture must be adapted to the dimensions of your sales space. A counter that is too large could create traffic congestion, while a model that is too small may not be sufficient to display enough products. A counter sized to the needs and possibilities of commerce allows space optimization without hindering the movement of customers and staff.

The choice of materials is also essential. Solid wood is particularly appreciated for its robustness and warm aesthetics. It ensures excellent durability while adding character to your shop. At Tradis, we prefer wood from sustainably managed forests, guaranteeing both resistance and respect for the environment.

Finally, it is wise to think about harmony with the rest of your furniture. Combine your counter with wooden furniture to create a consistent and welcoming atmosphere for your customers.

Layout of your space with a low counter

The integration of a low counter in your shop must be thought out to optimize both space and customer experience. Positioned at the entrance, like the reception counters, it becomes a privileged contact point as soon as you welcome your customers. Placed in the center, it can serve as an exhibition furniture while structuring the circulation in the store. In a delicatessen or wine cellar, for example, it can be used to display stocked baskets or limited edition bottles.

If your shop has a diverse clientele, opting for a PMR counter ensures optimal accessibility for people with reduced mobility, thus improving the inclusivity of your sales space.

Combining the counter with well-arranged displays, for example, will help you showcase certain products and maximize your sales. A smooth and harmonious layout encourages customers to extend their visit and discover more articles.

Lighting also plays a key role. A beautiful spotlight on the counter enhances its design and reinforces the image of your shop. Opt for hanging lamps in wood or spotlights oriented for a warm and professional rendering.

Finally, bring a personal touch to your countertop with some decorative elements can add this unique side to your space. A few plants or accessories in accordance with your universe will strengthen the identity of your shop. Why not also add an easel to register personalized messages or promotions of the moment!

The low counter is a real asset for your business, combining aesthetics, practicality and efficiency. It adapts to your business and allows you to showcase your products while improving the customer experience.