How to choose the right store counter?
The counter will be one of the flagship pieces of furniture for your business because it will reflect its personality. Whether you have a delicatessen, a wine cellar, a bakery, a ready-to-wear store or any other type of business, this will be the piece of furniture where you will interact with your customers, and which will also capture their attention as soon as they will enter your store. Know that it is an integral part of your merchandising strategy! So it is important to choose it well ☻
Choosing it in solid wood will bring authenticity to your point of sale. In addition to this, solid wood being a noble and living material, it will go through the years of existence of your business with you thanks to its very strong resistance to shocks and scratches! Depending on the finish chosen, it will match perfectly with the dominant colors in your room.
Several types of solid wood store counters exist, you just have to adapt it to your premises but also to your activity. Before making your choice, you can ask yourself the following questions “What are my expectations for my counter”; “Where do I want to put it? » ; “Do I need a counter with drawers and storage cupboards? » ; “Does it comply with PMR standards? ". Indeed, reception counters exist adapted to PMR standards with specific widths to improve the accessibility of your store to people with reduced mobility.
Choose your store counter according to the size of your premises
Today, a multitude of counters exist, of different sizes, so that you can choose a piece of furniture adapted to the surface of your business. If you have a small room, it will be interesting to favor a compact counter to prevent it from occupying too much space. For this, for example, corner counters exist and are very practical: they accommodate your cash register as well as all the accessories essential to your activity easily, in addition thanks to its storage spaces you will have everything at your fingertips! Besides, if you like change, you can even opt for a modular corner counter, and change the side according to your desires ☻
On the other hand, if your business is spacious, wide counter models exist in order to make the best use of space and optimize the flow of people.
What is the ideal location for a counter?
Most of the time, and especially for security reasons, counters are installed at the entrance or exit of a point of sale. It is a strategic location because it allows you to have an overview of your store, so you can keep an eye on your customers and make yourself available quickly if you find that the customer needs help. But above all, it allows you to be able to control any possible risk of theft, as well as to detect people likely to leave your shop without paying.
The marketing aspect of the counter
Know that your counter also has a marketing and commercial role. In addition to being the privileged place of contact with the customer, it will also allow you to highlight a selection of products, and increase your additional sales for example. Double-sided reception counters are ideal for! Thanks to their two sides, they allow you to welcome your customers while offering items for sale to encourage impulse purchases. In terms of communication, you can also place announcements of events or explanatory documents on your type of business (brochures, flyers, etc.).
Find here all our solid wood store counters !
