What are the best colours to use for the layout of your business?
It is possible to increase your sales thanks to the colours present in your business! They have a formidable power to attract consumers, and therefore, boost sales. Let's get together for some advice on choosing colours for your business.
How can colours boost your sales?
A study was carried out on the impact of colours on consumers. It found that 92% of respondents felt that colour would play a key role in their purchasing decision.
Indeed, it has been proven by several scientific studies that warm colours have a very important impact on consumer behaviour. Especially the colours orange, red and yellow-green, which encourage people to enter a shop. It is worth noting that customers are willing to spend 45% more in a store with a red exterior than in a store with a blue or green exterior, for example. However, keep in mind that the colours you choose for your shop, whether for the front or the sales area, must be consistent with the products you sell and the customers you target.
Use cool colours inside your shop
For your sales area, it is not recommended to use warm colours, as they can give a bad impression to your customers. That is why it is necessary to opt for cool shades. This will make your customers feel good, encourage them to take the time to look at your offer and think about it, thus increasing their average shopping basket. However, add a few touches of warm colours near the checkouts. This will encourage impulse buying among your customers. Spikes of red and orange on your accessory displays will make them stand out.
Here are some of the meanings of cold colours:
- Use green for informative displays. This colour is synonymous with nature and ecology, and is increasingly used to represent organic products. If you offer organic products, you can create a corner dedicated to this offer, using this colour for your display.
- The colour blue stands for seriousness and precision. It will highlight the professionalism of your business and the quality of your products. However, for restaurateurs, you should not use this colour, as it is known to suppress the appetite. Nevertheless, it is one of the most calming colours and is often associated with the sky and the sea. It is worth noting that the majority of restaurants offering seafood menus use this shade. So be careful to use it sparingly.
- Brown means credibility, wood, earth, strength and comfort. It is widely used in the retail sector, particularly by wine merchants and grocers. Brown is a colour that is fully consistent with the products offered by these retailers.
- The colour black represents elegance, seriousness and sophistication. It can add real value to your store with a few touches. Be careful with the use of this colour, as it could darken your business if used in excess.
How to use warm colours in your sales area?
As we explained earlier, using warm colours for your shop front will encourage passers-by to enter your business. There are several reasons for this. Firstly, warm colours attract the eye. You will stand out from the crowd by choosing these colours. In addition, they have a psychological impact on the consumer, encouraging a purchase.
The colour red is well known for this. Synonymous with energy and strength, it will add dynamism to your posters and presentation boards. It is very popular with active people. That is why sales are often displayed in this shade. It attracts and captures attention! Yellow and orange are very cheerful and festive colours. They represent joy, light and brightness. They are often associated with warmth and happiness. For restaurateurs, orange stimulates the appetite, unlike blue! Opt for this colour to enhance your storefront.
While the use of these shades is perfect for the front of your shop, you can also use them to enlarge your point of sale, bring perspective to your premises, or highlight key areas. In your store, perspective is often the back of the shop. Since customers have to walk through your shop to get there, you need to invite them into this area by placing a strong or bright colour at the back. This will be perfect to stimulate the curiosity of the consumer. It might give them the opportunity to be seduced by a product and to buy them. Highlight your key areas in your store by adding colour to a wall, post, or partition to indicate that there is something interesting going on in that particular area.
