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Why choose the right display for your business?
First impressions always count. And in retail, the first impression will be the difference between a new customer and a lost sale. Your shop should always look its best, and offer the best visual representation of your products at all times. For this, consider using display units to increase the visibility of your products and generate more sales.
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🕐 4 min of reading | Published on: 05/31/2022
The importance of display stands in your business
There is a wide variety of display stands for a point of sale. All displays offer a multitude of design possibilities and can be adapted to the space available in your store and the products you have.
It is important to know that 75% of purchasing decisions are made in-store. This is why it is essential for a shop to optimise the organisation and design of display units. Choosing display units for your business allows you to focus on two very important concepts: awakening the senses of your customers and using cross merchandising.
As sight is a very important sense, it is necessary to take good care of your point of sale and the presentation of your products on the display unit. Product visibility must be optimal. You can also encourage your customers to test your products by providing free samples or organising tastings. Sometimes your customer will be seduced by the taste buds.
In addition, cross merchandising is a great classic for points of sale, as it can considerably increase sales. To do this, place complementary products side by side to generate cross-selling. And design the customer path beforehand so that your display units are well arranged in your shop, and the products that will be installed there.
💡To remember:
- Displays optimize the layout and visibility of products to stimulate in-store purchases.
- Treat the presentation and offer samples to awaken the senses of your clients.
- Use cross merchandising by combining complementary products to increase sales.
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The role of the display unit in your shop
The display unit acts as an advertisement and as a signage support. It allows you to highlight an offer, a product category or a specific product. All this while increasing your sales.
The display unit has three main roles: to inform, to attract attention and to be functional.
Indeed, informing the customer about new products, bestsellers or a limited collection is an important asset. This is an essential function of the display: to enhance the value of products. There is nothing to stop you from using your display to highlight commercial operations such as promotions.
Grabbing your customer's attention allows you to put a product within reach. The display unit should naturally attract the attention of potential customers and, above all, encourage them to buy. Remember, the more your product is at hand or eye level, the easier it is for your customer to see and touch it. Curiosity is no longer a flaw here, but can trigger an impulse purchase, if they had not planned to buy.
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Finally, display units make a space functional and attractive. They must fit into the available space. For this, different models exist and are adapted to your needs. Like the island display units which can fill the empty space in a room, ensuring a continuum in the display of your products. Rack displays, a great classic, allow you to present a product for sale and to display a message if it has a slate panel. Multi-sided displays allow products to be displayed on the top of the display, and on all sides of the display to offer a variety of products, and encourage cross merchandising.
| Element | Objective | Practical Tips |
|---|---|---|
| Store display furniture | Promote products and increase sales | Use display furniture to highlight new products, bestsellers, limited collections, or special promotions |
| Attract attention | Encourage customer engagement and impulse purchases | Place products at eye or hand level; use central or island displays to draw attention naturally |
| Functional design | Optimize space usage and product exposure | Choose models that fit your space, such as rolling island displays, multi-sided central displays, or crate displays with signage |
| Cross-merchandising | Maximize product visibility and sales | Use multi-sided displays to present a variety of products and encourage complementary purchases |
Our articles to explore the topic further
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