Wine shop: our tips for showcasing your bottles of wine

Before entering your shop, a customer will first look at your shop front. Once inside, your aim will be to show him all your products and to advise him as well as possible so that this can lead to a purchase. Although the sales pitch is there, if your bottles are not well displayed, the customer may not buy. The choice of the right furnishings will help you to show your wines to their best advantage. 

Don't panic! Here are some tips on how to showcase your wines in your cellar.

Choosing wine cellar furniture to enhance your products

As in any business sector, the choice of furniture is important because you will not be renewing it every month. In addition to allowing you to display your products, this furniture will also serve as decoration for your shop, and will create a certain atmosphere in your shop. For example, wooden furniture will bring a warm atmosphere to your room. Aesthetics should be one of your priorities when purchasing your shopfitting furniture, in addition to the practicality and functionality of the furniture. You will need racks for storing bottles, bottle holders and display shelves. 

Above all, don't forget to check the maximum load for the furniture you want to buy. 

Well arranged cellar furniture in a shop guarantees optimal quality of the wine shelves, as well as highlighting the products of the vineyard. The aim of these designs is to offer customers a pleasant and easy shopping experience, as the appropriate design of the furniture encourages the act of buying.

Some tips for displaying and storing your bottles

When you are going to display and store your bottles on their dedicated furniture, remember to check that they are well presented. As you must know, merchandising is very important.

Customers who have entered your shop should enjoy looking through your shelves in search of what they want. In order to make it easier for them to find what they are looking for, think of some kind of signage. The types of wine, their origin and their particularities can be at the customer's fingertips in their search. Displaying this information with signage will pay off if you are busy elsewhere and are not available to help and advise your customer when they need it.

You can also think of integrated lighting in your racks to put more prestigious bottles for example. However, do not choose lighting that is too bright to prevent your wines from oxidising.

Wall-mounted supports such as shelves will be perfect for adding a touch of industrial or contemporary style, depending on the desired effect. They will allow you to showcase a few bottles, such as new releases or some of your bestsellers. 

Having a tasting area in your wine cellar is an unstoppable idea for building customer loyalty. You can let them taste wine and food combinations, discover new grape varieties or your best product! Think of a tasting table at the entrance of your shop. Seeing that it is possible to taste some wines before making a purchase can be reassuring for your customers. 

These tips are designed to improve the customer experience and, above all, to enhance your products. If your customer has the information they need to make a purchase decision, you will have won everything.

What kind of lighting should you choose to display your bottles without losing quality? 

As you know, wine does not like light. Natural or artificial light accelerates the deterioration of wine tannins, and therefore the quality of the wine. You will therefore have to design a specific lighting for your wooden display. 

So, yes, it is possible to showcase your wine bottles without too much aggressive lighting. To do this, you must favour the use of LED lamps in the form of spotlights. These spotlights can be directed towards the ceiling so that they are not pointed towards your bottles. 

In addition, LED spotlights can illuminate traffic aisles thanks to the contrasts, volumes and play of colours. These various light sources create zones. When used properly, spotlights give a real charm to your displays. You can also opt for walking lights or clip-on site lights for a little more character.

A few tips for the storage conditions of your bottles:

• The temperature in your shop should be between 12 and 15°C
• LED lighting is preferable, so as not to damage the wine, especially white wine