How to highlight the bottles in your wine shop ?
Since the Evin law of January 10, 1911, the advertising of alcoholic beverages has been highly restricted. It is therefore advisable to use other levers to highlight your bottles of wine and spirits. The design of your wine cellar or bar is essential to entice customers into your store to discover your products. Sturdy, warm solid wood furniture and meticulous organization will help you attract customers and prospects.
- Make your customers want to walk through the door of your wine cellar
- Enhance your customers' experience
- Stand out from the crowd with extra services
Incite customers to come into your shop
The first step in showcasing your bottles of wine and spirits in your wine cellar comes from the outside of your convenience store. Before customers walk through the door, they need to want to come in - and that means your shop window!
Your shop window must reflect the image and values of your business. It's the first link you'll create with your customers, so you need to pay particular attention to it. The golden rule is to have a regularly renewed window display.
You can follow the seasons and events throughout the year: Halloween, the end-of-year festivities, Easter and the Passover lamb - any occasion is a good one for changing your decor! Of course, you can also take the opportunity to showcase your best-selling bottles or current promotions, using solid wood wine racks to make them stand out from the crowd.
Installing a slate sidewalk easel outside your wine cellar will also attract customers. Don't hesitate to inscribe a humorous or striking message to intrigue passers-by and entice them to cross your doorstep. In fact, as long as the weather permits, leave your door open to make it easier for potential customers to enter your store.
Window display by Tradis
Take care of your customers’ itinerary
Once inside your wine cellar, your customers need to be able to easily find what they've come for. If a customer comes mainly for your advice on wines and spirits, you may be busy with someone else when they arrive. Arranging your wine cellar in a clear and organized way will make it easy for your customers to find what they're looking for.
Wine and spirits storage
The most important thing is to arrange and present your bottles of wine, beer and other spirits in a logical way. Your customers need to be able to move around your store without getting in each other's way, following an itinerary you've thought out in advance.
For example, you can use a central display to showcase your flagship products at the entrance to your wine cellar, which will catch your customers' eye as soon as they enter. You can also install wine racks or bottle holders to organize the storage of your products. A wine rack with a sloping surface also allows your customers to have bottles at eye level, and increases the impulse to buy.
Finally, the use of solid wood racks to separate different types of beverage improves product visibility. This makes it easier for customers to find their way around your wine cellar. Bottles of wine and spirits can be arranged according to region of origin (Bordeaux, Burgundy) or color (white, red, rosé, etc.).
Tradis wooden wines racks
Decorating your wine cellar
The decoration of your wine cellar is an element that shouldn't be neglected, since it's the one that will encourage prospects to enter your business. Outfitting your wine cellar or bar with solid wood furniture, like that offered by Tradis, will immediately give your cellar or wine bar a warm, cosy feel. Solid wood is renowned for its sturdiness and will be more than capable of supporting the weight of your wine or spirits bottles. Wooden furniture is among the strongest on the market, and you can be sure of keeping it for many years to come. Wood is also known for its nobility and is often associated with high-end products: ideal for showcasing your alcoholic beverages.
Think about installing signs or specific signage. This will not only help to decorate your premises but will also be very practical for your customers to immediately find what they're looking for. For example, a 200 bottle wine rack allows you to showcase a wide range of wines while efficiently organizing the space. You can also install LED bulbs in certain solid wood racks to highlight your finest bottles of wine. Wooden plants and decorative objects will embellish your wine cellar to the delight of your customers!
If you own a delicatessen with a section dedicated to wine and spirits, you can use our tips to design your “cellar” area and encourage your customers to buy.
Wine shop layout by Tradis
Stand out from the crowd with extra services
Now that your wine cellar or delicatessen is perfectly laid out, with a beautiful window that invites you in, you can play up the ‘little extras’ that will be appreciated by your customers.
For example, you can set up a tasting area with a beautiful solid wood table. This will be an opportunity to organise tasting workshops or get together with your customers. Why not organise meetings with local wine producers? These special moments will help build customer and partner loyalty over time.
Still with a view to increasing and retaining your customer base, you can set up a loyalty scheme giving access to discounts or small gifts after a certain number of visits to the till.
Finally, the thing that will set you apart most from your competitors is your advice. Most customers come to a wine cellar for quality advice, and this will be your strength in keeping them coming back! When it comes to furnishing your wine cellar, Tradis can help by offering you quality wooden furniture that will last over time and fit in with your decorating style.