The world of wine is a fascinating universe where each bottle tells its own story. Wine merchants play a key role in this adventure by offering quality wines and guiding customers in their choices. This is why the presentation of the wine cellar is of capital importance. Indeed, the way in which the bottles are presented can have a considerable impact on sales. Tradis explores for you the different elements to take into account for an optimal presentation of the bottles, as well as the strategies to boost sales.
- The importance of organizing the wine cellar
- The elements to take into account for the presentation of bottles
- How to properly organise your wine cellar to stimulate sales
The importance of wine cellar organisation
Before going into the details of the presentation of bottles, let's briefly go over the essential role of the wine merchant. Beyond simple sales, he is the consumer's guide, the expert who knows how to find rare gems and advise on the perfect food and wine pairings. When selecting from winegrowers or wine merchants, he chooses quality wines that he can offer to his customers. Depending on his catchment area, he can import international wines or offer local alcoholic beverages by working with local producers. If it is only necessary to have an alcohol sales license from your municipality and to register with the local customs office, training in oenology is a big plus to advise your customers.
To successfully fulfill this role, the organization of the wine cellar must be carefully thought out. Indeed, it is essential to facilitate the identification of bottles and to allow a smooth recommendation of wines according to the tastes and preferences of customers. When you are fitting out your wine cellar, think carefully about the direction of traffic flow and the wine bottle displays you will choose to showcase your products.
Elements to consider when displaying wines bottles
There are several key elements to consider when displaying wine bottles. Whether it's the choice of shelves, their lighting or their layout, you should think about the following elements before you start fitting out your business.
Choosing the furniture
To optimally arrange your products, opt for solid wood bottle shelves that will give a natural look to your wine cellar. Equipped with dividers and cupboards, they are ideal for displaying your bottles and storing others nearby. Some furniture, such as ou 120-bottle cabinet, offers very large storage space to limit your trips between your back room and your sHOP.
It is also necessary to take into account the size and weight of the bottles in order to avoid any risk of breakage and to facilitate their handling. For this, the robustness of solid wood, such as the pine used at Tradis, is a safe bet!
You can also choose other wooden furniture, such as a multi-sided bottle display, to highlight your seasonal products or current promotions. It can sit in the middle of your wine cellar to be visible to all your customers wherever they move around your shop.
The arrangement of the bottles
The arrangement of the bottles also plays an important role. It can be a good idea to group the bottles by color, allowing customers to find what they are looking for more easily. You can also opt for an organization by wine regions or grape varieties. This way, your regulars immediately know where to go and can also discover new products. Finally, clear and precise signage on the displays or bottle cabinets, providing essential information on the vintage, grape varieties and food and wine pairings, is essential to help customers in their choices.
Temperature and lighting
The temperature and humidity of the wine cellar must be controlled and maintained at suitable levels to preserve the quality of the wines. It is advisable to maintain the temperature at 15°C in your cellar so that your wines age well.
When it comes to lighting, opt for soft, subdued lighting that will highlight your bottles without affecting the quality of the wine. LED lighting systems are particularly suitable for wine cellars, as they do not give off excessive heat and are energy efficient. You can install LED strips along the shelves to highlight each bottle.
How to design a wine shop layout to boost sales
When thinking about fitting out your wine cellar, you can include several strategies to boost your sales.
First of all, it is wise to highlight seasonal wines. By offering a selection adapted to the different periods of the year, you can spark the interest of your customers by encouraging them to discover new wines in keeping with the seasons. Why not organize a tasting every quarter by highlighting local producers? Ideal for combining customer loyalty and seasonal sales! It is a safe bet that the little summer rosé will have a strong effect on your customers from June!
Presenting wine assortments can be very attractive. Customers are often looking for advice on how to put together a beautiful cellar or to organize thematic tastings. By offering carefully prepared assortments, you facilitate the discovery of new wines and encourage the purchase of several bottles at a time. If you have arranged your bottles by grape variety or wine region, it will be even easier for you to highlight your assortments in a wine rack for example.
Offering a variety of sales formats is also a way to encourage sales. By offering the possibility of buying wines individually, in a box or even in half-bottles, you adapt to the needs and budgets of each customer. This flexibility can encourage the act of purchasing and facilitate the discovery of new wines without incurring too much expense.
Finally, it is essential to make the wine cellar accessible and pleasant to visit for customers. A warm atmosphere, adequate lighting and an ergonomic layout of the shelves contribute to creating a positive experience. Customers must feel comfortable and want to come back to discover new wine gems in your wine cellar. Tradis helps you choose your professional furniture for wine merchants.