Choosing the right display to showcase your products
Displays are indispensable elements in your store: they help optimize your layout and make it a success.
Choosing the right display unit to showcase your products is much more than just an aesthetic decision: it's a strategy designed to arouse your customers' interest, trigger the incentive to buy, and create a memorable customer experience.
The visibility, attractiveness and accessibility of your products depend to a large extent on the way they are presented in your store. The use of display stands can help you achieve these objectives, as they make it easier to highlight your various products.
Find out how to choose the display unit that meets your objectives and your customers' expectations. Also explore the different types of display units available and learn how to arrange your products to offer the best experience for your customers.
Define your product display objectives
To choose the right display unit, it's important to define the desired result for your product presentation. Do you want to highlight particular products, promote a new range, or organize your sales space in a more attractive way?
Defining your objectives will enable you to choose the most appropriate display to achieve your goals. For example, if you want to promote a new range of premium wines, opt for elegant displays made from high-quality materials.
You need to take your customers' preferences into account. If your customers tend to buy sustainable and organic products, you can opt for displays with natural materials such as solid wood. If your customers tend to buy luxury products, opt for more sober, refined furniture.
Finally, of course, you need to take into account the characteristics of your products. The size, shape, fragility and nature of your products will influence your choice of display stand. For example, if you sell plants, it's best to opt for sturdy displays with zinc tops to protect the wood from humidity. If you sell food products, opt for easy-to-clean displays. Finally, if you have a ready-to-wear business, opt for smooth materials like glass to avoid damaging the clothes displayed on them.
Choosing the right displays for your products
There are several types of display units, each offering unique advantages in terms of product presentation.
Central displays
This type of display is mainly used in the center of the store to showcase and promote products. This practice attracts customers and enables them to discover current products or the latest novelties, for example. Central displays are generally mobile, on castors, so they can be placed wherever you need them. This type of furniture can also be used to create an occasional tasting area.
Vertical displays
If you don't have a lot of space in your store, opt for vertical display units : this type of furniture doesn't take up much space and occupies vertical space, unlike other display units. Their height can be used to liven up your layout or make the transition to another product universe. You can also opt for wall-mounted shelves to be positioned on metal structures fixed with angle brackets. This will give you greater freedom to accommodate very different product heights.
Low displays
Low-level displays are designed to adapt easily to stores with low ceilings, or simply to liven up a layout. Products on display are easily accessible and within reach of customers, enhancing the in-store experience. Using low displays to break up the structure of a layout with high shelves is always an interesting solution to avoid overloading the atmosphere. It also allows you to delimit product zones. Placed back-to-back, they can also be used as central displays to create passageways through the store.
Choose solid wood displays: a warm, durable solution
There are many materials available for your displays, so it's essential to link them to your brand's image when making your final choice. Opting for solid wood is always an effective solution, as this noble material attracts your customers' attention and immediately creates a warm atmosphere in your store. What's more, if you're environmentally conscious, solid wood is the best option, especially if it's certified or sustainably managed.
It's appreciated for its sturdiness: unlike other metals, it's much more resistant to everyday wear and tear, bumps and scratches, which is essential for busy stores. Solid wood displays remain a long-term investment thanks to the material's solidity. It's easy to maintain and clean, keeping your sales area looking its best.
Varied possibilities for product staging
One of the most interesting aspects of display stands is the ability to create attractive, thematic settings for your products. Displays offer a blank canvas for creative expression : you can easily design visual themes that correspond to your products, the season or a special promotion. For example, for the summer season, you can decorate your displays in bright colors, with decorations reminiscent of the beach. This will make your customers want to buy, by projecting them into the universe. Displays tell stories through their layout. Easily movable, they give you the possibility of modifying your layout according to the seasons, events or promotions.
You can integrate olfactory or sound elements to complete the overall ambience of your store. If you sell exotic plants, for example, you can accompany their presentation with a tropical soundtrack. Similarly, if you sell delicatessen products, you can offer your customers the scent of oriental spices.
Ultimately, choosing the right display is a key element of your merchandising strategy and commercial success. By clearly defining your display objectives, choosing the most suitable type of display unit and opting for quality materials such as solid wood, you can create an attractive and functional retail environment.