Florist : 4 essential types of furniture to attract more customers

As a florist, the layout of your store is essential to attract and retain customers. The layout of the window, the reception area and the store as a whole must be optimized to showcase your expertise and your range of bouquets, cut flowers and plants. 

For a better layout, it's essential to choose appropriate furniture for each thematic zone. These include the window, reception and sales areas. Here's a selection of essential solid wood furniture designed for florists to boost your visibility and attract new customers. 

A warm welcome counter

The reception counter is one of the most important pieces of furniture in any business, since it's the space dedicated to communicating with your customers. Whether you're a florist, wine merchant or delicatessen owner, the reception counter must exude a friendly atmosphere so that customers feel at ease and can call on you when choosing products. The reception counter offers a dual function : cashiering and bouquet creation. You can opt, for example, for a counter with a solid wood corner: this type of counter is functional to provide additional space for customer reception. However, a protective varnish must be applied to protect the wood from contact with water.

For florists, the essential piece of furniture is the reception counter with zinc top. Elegant and suitable for regular use with wet products, this counter protects solid wood while adding authenticity to your flower store. It offers storage space for your sales accessories such as ribbons, bolducs and Kraft paper. Its zinc top protects wood from humidity, while retaining its rustic appearance. 

And if your store has enough space, a counter on wheels can be a good solution: easy to move thanks to its wheels, it offers plenty of storage space, simplifying the display of bouquets and allowing great flexibility in the layout of your space. Its wide tray gives you plenty of room to let your skills run wild as you create your bouquets.

Displays for a dynamic layout

There are many different types of display units, which need to be carefully selected according to the products displayed in the sales area. For example, a large florist display creates a warm atmosphere while serving as a workstation for your on-site creations. This type of furniture showcases your expertise and catches the eye of customers. 

On the other hand, if you have limited sales space, a console table is a good alternative. It can accommodate bouquets of any height and serve as a support for your decorative accessories. Chic, it blends into any environment and adds a touch of elegance to your store.

The solid wood display stand on castors is a must-have for florists. Featuring three stepped levels and castors, it highlights each flower, ensuring visibility of all display levels and creating a beautiful harmony. Its castors with brakes make it easy to move, offering great flexibility in the layout of your sales space.

For even greater layout flexibility and to add a designer touch to your flower store, choose a bottomless display unit. With its castors, you'll be able to change its location as you wish, offering great flexibility in the layout of your space. This type of display unit is perfect for providing ample space for your bouquets and floral arrangements on top of the cabinet, while displaying decorative accessories and complementary products in the racks below, with the aim of increasing the average customer basket.

Shelves to display your floral creations

To perfect the layout of your store and showcase a maximum number of flower bouquets and plants, it's a good idea to invest in some attractive shelving. This type of furniture is ideal for arranging your decorative items or plants in an organized and attractive way. You can opt for a 3-level shelf, a 4-level shelf or a 5-level shelf. This will give you an attractive display surface. These shelves add a rustic, authentic charm to your store, while being functional and affordable. 

Multi-level shelving offers many advantages. It optimizes vertical space, freeing up more floor space for other displays or to facilitate customer circulation. You can segment your product offering by shelf or level, helping to create a harmonious presentation where customers can easily find their way around. For example, the upper level could feature green or hanging plants, while the lower levels could feature vases of different materials or decorative accessories to accompany the purchase of plants. If you have heavy decorative objects, it's advisable to choose shelves with compartments, suitable for these levels of resistance.

Last but not least, narrow shelves are essential for corners or small spaces that can't accommodate large shelves. For this purpose, opt for corner shelves or 79 cm wide shelves. They are ideal for livening up a layout and segmenting an offer or product category more easily.

Accessories for a warm design

To complete a layout and maximize customers' attention on your current products, choose solid wood accessories to liven up the current layout. A slate easel is perfect for advertising special offers or current news. Lightweight and easy to move, it adapts to your current communication needs, adding a personal touch to your store. 

You can also add decorative elements, such as a decorative ladder or small tables, to ensure a pretty, flowery presentation of your window display. These elements accessorize your window display, offering a bird's eye view of the store. This can arouse the curiosity of passers-by and encourage them to enter and discover more.

Last but not least, wooden crates placed on the floor or fixed to the wall in several places can hold small decorative accessories to reinforce the warm, natural look of solid wood and flowers. 

To enrich the natural ambience of your store, consider integrating wall decorations such as plant walls. These decorative elements not only soothe the atmosphere, but also strengthen the bond between the plants, yourself and your customers. A customer who feels good is more likely to make a purchase. Last but not least, a good layout is not limited to furniture and decoration. It's essential to make a good impression on customers, which means keeping your store spotlessly clean.

Choosing the right furniture for florists means creating a welcoming environment where every detail counts to maximize the customer experience and boost your sales.  The authenticity of your products and floral arrangements, combined with the user-friendliness of your sales space, will help create a relationship of trust and loyalty with your customers. So don't hesitate to invest time and money in your store's design. If you need assistance with your store layout, Tradis offers a low-cost layout service to help you plan your future store. Contact customer service for more information. 

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