Ready-to-wear store : which furniture to choose ?
Always wanted to have a ready-to-wear boutique? Have you finally found the ideal room and location for? But you don't really know how to arrange it, and what furniture will best showcase your products?
So here are some tips to help you and guide you in your selection!
Let's create a cozy and warm atmosphere
To start, opt for walls in light tones, or white. You can always choose to paint a wall with color, but try to choose soft colors (almond green, powder pink, sky blue ... trendy colors from elsewhere) to create a warm and cozy atmosphere, which will make your customers want to take the time to explore your collections and try on clothes.
Add some green plants and lights to add softness, mirrors to add depth, and some decorative items like picture frames and POS. Put on some music, and adapt your playlist according to your type of collection (bohemian, rock, classic, streetwear, chic ...). For a ready-to-wear boutique, know that the atmosphere you feel is very important, you will enter into the privacy of your customers by advising them, so it is essential that they feel at ease in your shop. Then, your choice of furniture will relate to your area.
The choice of furniture finishes
Before choosing your furniture, let's think about its finishes. You can favor finishes that will go with your business and your proposed ready-to-wear style. For example, if you open a boutique with a rock or jean spirit, Noir Charbonneux finish will go perfectly with your collections. While if it is a baby & children's store, soft colors such as Bois Vieilli or Blanc Camarillo finishes will enhance your clothes.
It is important to choose the finish of your furniture according to the atmosphere you want to bring out, and especially taking into account the color of your walls and floors. Avoid as much as possible that it is in tones close to your walls. By favoring different colors, you make sure that your furniture stands out and that it attracts more the eye of customers.
Clothes racks, the art of beautifully displaying your clothes
Racks are essential in your business. Thanks to them, customers can immediately see what the room looks like. Opt for clothes racks with shelves below, which will allow you to display shoes or handbags for example. Choose pretty wooden hangers to recall the furniture and give a natural, bohemian and chic side to your business. Of course, make sure you space your hangers well, so that the clothes stand can breathe and make you look at the clothes on display. You can have it in different places, prefer hot areas! You can also put one in the middle of the store with your favorite pieces for example.
The shelves to highlight your accessories and shoes
Another of the key pieces for your ready-to-wear store are obviously the shelves. In a shelf with twelve compartments for example, alternate between piles of clothes, accessories / shoes and deco. It is essential that your batteries are always flawless in order to keep this side neat and tidy. Play with the color, or make color themes too, it works very well and the rendering is very beautiful.
Some shelves have drawers, which allows you to store your duplicate sizes for example. This is very practical, because it saves you having to go to reserve, and therefore have everything at hand. There are different types of shelves, do not hesitate to play with the shapes of these. But always keep the same finish, to keep it harmonious.
Not to mention the wall shelves, put a few behind your crate to display thoughtful pieces such as shoes, underwear, scarves, bags or even socks, you will have more chances of making additional sales during from the customer's checkout.
Display furniture, essential for enhancing a selection of clothes
When entering your store, opt for a display unit to display a selection of your current flagship pieces. Renew this selection regularly to give the customer the impression that you have received new products.
Display tables or displays are essential in a ready-to-wear store because they allow you to easily highlight your selections, the pieces that you want to sell more. This selection should always remain uncluttered, but it is on this piece of furniture that your "favorite pieces" should be found.
What are the best furniture for window shop ?
As we told you in our previous article, your storefront is your first point of contact between the customer and you. So choose furniture that will highlight your clothes. The essentials will be a ladder shelf and / or a decorative ladder because you can easily display clothes and accessories on it. If your display case is large enough, add a wooden rack, as well as nesting tables.
Regarding your window, the advice we can also give you is to change it every two weeks in order to keep it alive. Make a selection of clothing / accessories refined, to make customers want to pass the bottom of your front door and discover all of your collections, presented on our solid wood furniture specialized for ready-to-wear.
