Restaurants: ready to install your summer terrace?
Summer is coming and as a restaurant owner, you have the opportunity to offer your customers a unique experience by installing a terrace. However, it's not just a few tables and chairs to attract customers. It is necessary to take into account different aspects such as regulatory rules, the layout of the terrace and the promotion to customers. In this article, we give you tips on how to set up a successful terrace and welcome your customers in the best conditions.
How to install a restaurant terrace in compliance?
This extension of your business requires permits from the local authorities. The conditions vary from one municipality to another. That's why it's a good idea to check with your local town hall to find out about the procedures.
Next, consider the safety standards. The rules include the height of the protective barriers, the width of the access roads for the fire brigade and the distance of the terrace from neighbouring houses. It is necessary to check that your terrace complies with these obligations for the safety of your customers and the neighbourhood. For example, protective barriers must be at least 1.10m high and have a skirting board at the bottom to prevent children from climbing underneath. Access roads should be at least 3m wide to allow the fire brigade to pass.
Finally, try to follow the accessibility rules for people with reduced mobility. The terrace should remain wheelchair accessible, with parking spaces ideally nearby and ramps. The ramps should have a maximum gradient of 5% and be equipped with guide strips for the visually impaired.
How to create a pleasant atmosphere on your restaurant terrace?
Once the regulatory aspects have been taken care of, it's time to think about the layout of the terrace to provide a pleasant experience for your customers. To optimise the space, it is important to arrange the tables and chairs properly. It is recommended to leave a passage of 1.5m between the tables to allow a fluid circulation of the customers and your employees for an ideal service.
The choice of furniture remains a determining factor for a successful terrace. It should be comfortable for customers, weatherproof, easy to clean and in keeping with the general atmosphere of your restaurant. If your establishment is rather chic, designer metal chairs and glass tables can be very effective. For a warmer atmosphere, raw wood tables with rattan or wicker chairs are very popular.
Sunshades are still essential to protect your guests from the sun. It is important to choose them according to the size of your terrace and the colour of your furniture. If your furniture is dark, choose a light-coloured parasol that will reflect the light and avoid too much heat. They can also be personalised with the name or logo of your restaurant for an extra touch of uniqueness.
Finally, the design of the terrace should create a friendly atmosphere. The decoration can be a real asset in attracting customers. Potted plants, string lights, cushions, colourful tablecloths or slate menus can add a touch of charm and originality. It is essential to create an atmosphere that is in keeping with the identity of your restaurant so that your customers feel immersed in your world and will be happy to return. Music is also an important element in creating a pleasant atmosphere. Avoid too loud sounds and prefer soft, calm playlists to listen to.
Tips for promoting your restaurant terrace to your customers
Once your outdoor area is installed, it's time to promote your new space! Social media is a great way to announce its opening and share attractive photos. Using hashtags related to your city is recommended to reach a local audience.
Special offers can also encourage customers to visit your business. For example, you can offer a happy hour on drinks or a special menu. Be sure to highlight these offers on your website, if you have one and on your social networks.
It is also important to clearly display the opening hours on your website and on the door of your restaurant. It is advisable to mention whether the terrace is open continuously or closes at a specific time. Also, don't forget to mention the closing days to avoid any confusion.
Finally, to attract customers, you can organise special events. Theme evenings, concerts or culinary workshops can attract new customers and keep your existing ones.
