In a wine cellar, using attractive wine display stands will help you show off your bottles to their best advantage and attract your customers. There are different types of display units to suit different bottles, so you can create a display to suit your taste. Several materials can be used, including solid wood, the benchmark for wine shop furniture. Let's take a look at the specific features of solid wood display units and how they can be used to great effect in your shop.
Solid wood bottle display : classic and welcoming
The way your bottles are arranged is the first thing your customers see when they enter your cellar. That's why it's so important to choose display units that add a distinctive touch to your display areas and layout. The first advantage of solid wood display units is that they are highly aesthetic.
The natural beauty of this material means you don't have to paint it. A simple varnish is all that's needed to give them their lustre. For your display projects, these displays are an excellent way to show off your bottles of wine in a natural way. Solid wood respects the spirit of the land and is part of the world of wine (barrels, wine crates, casks, etc.).
Wooden display units are real decorative aids to enhance the look of your shop. They are suitable for both indoor and outdoor use. They create a very warm atmosphere. They are perfect for livening up the layout of your cellar.
The choice of solid wood for the design of display units and tasting tables for wine and other products is not insignificant. In addition to its aesthetic appeal and solidity, this material for professional use is environmentally friendly.
Solid wood provides an excellent finish for furniture in tasting rooms, wine cellars and restaurants. It's also the ideal material for customisable wine displays. You can add authenticity to your furniture with typographic compositions and original markings.
The appropriate wine shop layout for your customers and your bottles
One of the difficulties faced by restaurant professionals and wine merchants is finding the right way to display their bottles. In reality, the display case is not really a place for storing wine. So its layout and design should not be taken lightly.
➲ Layout for your customers
A cellar needs to be well organised to serve its customers. When fitting out your shop, it's a good idea to plan for two adequate areas. One part of the shop should be used to receive and welcome customers. The other space should be used to store bottles of wine in the best possible conditions. To avoid any clutter and ensure a smooth flow of traffic, the layout of these two areas should be diametrically opposed.
You need to ensure that the shop is well lit and warm. It should also have a pleasant temperature for your customers (and not just for your bottles!). As far as the display is concerned, it's best to opt for subdued lighting. It should also be placed at a temperature above 16 degrees for the comfort of your customers. The better the layout of your cellar, the more customers will enjoy wandering through it.
➲ Layout to optimise the presentation of your bottles
You'll need to optimise the layout of your shop to showcase your wines to best advantage. While there are several options for storing bottles, it's best to store them vertically. Horizontal storage is often not recommended. Over time, the alcohol eats away at the cork. You can place them on wall supports to achieve a contemporary style.
Your tasting room should allow new customers and novices to discover your wines. This is a crucial area for building loyalty among consumers who are keen to make new discoveries. You can use this space to establish a warm relationship with them. Choose solid wood tasting tables that are environmentally friendly and built to last. They also add a rustic, country feel to your bottles of wine. This space should be strategically placed.
➲ Layout to encourage purchases
The aim of a good arrangement of wine bottles in display racks is to boost sales strategies. Using a wine rack to organise your cellar will help boost your sales. To achieve this, it is essential to create an engaging atmosphere in which to showcase your wines. Particular emphasis needs to be placed on :
- lighting effects
- materials used (solid wood),
- the colours.
For example, you can use cooler or greyer tones to create contrast. In fact, a touch of sobriety and class is just the thing for lovers of fine wines.
Wine shop layout by Tradis
Lighting your display to showcase your wines
The first thing you need to know is that wine does not like light. Ultraviolet rays accelerate the breakdown of wine tannins. This causes the wine to age abnormally, which in turn affects its quality. It is essential to avoid exposing your wine bottles to too much direct light, whether artificial or natural. You will therefore need to design specific lighting for your wooden display case. The aim is to ensure good storage conditions for your precious bottles.
The first solution is obviously to opt for dark display units for storing your wines. Fluorescent lighting should be avoided at all costs. The radiation from these is particularly harmful to the quality of bottle storage. Lighting sources that produce heat should also be avoided. So it's important to think rationally about the lighting for your solid wood wine cabinets.
It's best to use LED spotlights. You can angle the spotlights towards the ceiling so that the light shines indirectly on your bottles. You can also define groups of spotlights, so that you can light everything or just part of your cellar. LED spotlights can also be used to illuminate aisles, thanks to the contrasts, volumes and play of colours they create. These various light sources create zones. Used properly, they add real charm to your displays. You can also opt for walking lights or clip-on site lights.
The right temperature ?
If you want to enjoy your wine to the full, it needs to be served at the right temperature. Thermal shock is generally very harmful to bottles of wine. It is therefore advisable to create conditions that encourage a gentle rise in temperature, particularly in summer. It should be noted that the more tannic and opulent the wine, the more precise the serving climate needs to be.
Red wines and the great Bordeaux wines are the most tannic. They are generally served at a temperature of between 15 and 16 degrees. Others can be kept at a higher temperature, up to 19 degrees. No wine should be kept above 19 degrees. It's also worth remembering that solid wood is a material that keeps the temperature constant. Choosing wooden displays is therefore an excellent idea. Your customers will be able to enjoy bottles of wine at the right temperature, ideal for tasting and able to reveal all their richness.