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Displays are pieces of furniture designed for displaying your products. It's important to choose them carefully if you're going into physical retailing. They are the best way of attracting your customers' attention to the products you offer. This furniture differs from conventional furniture in that it is specially designed for sale. You can choose them according to the size, number and type of items you want to present to your target audience. Whatever your line of business (florist, restaurant, grocery shop, bar, wine cellar, vineyard, etc.), Tradis has the right model for you.

Counter with or without drawer

The counter is generally a large, high table that stands at the entrance or in the centre of a shop. It is on this table that samples of the products marketed by the sales assistant are displayed. The counter serves as a display table for the sales assistant, but also as a reception table. Customers will move towards this piece of furniture as soon as they enter your shop. The back of the counter is an important area for the shop manager. To give shopkeepers a free choice of layout for their reception area, this piece of furniture is available in different models. Opt for solid wood counters, which are renowned for their durability. They are not easily damaged and can bear any weight.

You can also choose from a range of countertop styles. Some have drawers for storing items such as documents, samples, accessories and so on. Wood finishes can also vary. In any case, don't hesitate to buy a counter for your business. Not only does it serve as a display unit, it also looks great.


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Tradis solid wood counter with drawers

helf displays

Shelving is an interesting solution for your countertop, as you can store a number of items on it. These complete units provide ample storage space. Shelves allow you to arrange a number of products and segment them in several rows. The products are separated by small boards. The shape of the compartments differs according to the counter chosen. Wine shelving units, for example, are made up of several small spaces for each bottle. So your products are safe and well displayed.

There are different types of sales shelves. Some are small and suitable for all kinds of cosmetics, food items, electronics, and so on. You can put everything on low shelves. However, avoid displaying products that are too heavy. High shelves are much bigger and have plenty of storage space. Some models are designed with doors and even drawers. It's up to you to choose according to your needs.


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Examples of Tradis solid wood displays with shelves


Wood panels

Panels are display boards that you can hang directly on the walls. The good thing about these types of display units is that they are high up. Your products are raised so that everyone can see them. This is the best way of showcasing your products. Of all the models available, it's ideal to opt for a wooden panel, which brings a warm, rustic decor to your shop.

If you prefer a more modern style, you can opt for black or white panels. This neutral, sober colour adds a lot of charm and highlights the products on display. You can hang them on any wall in your store. Both high and low, the panels offer an unobstructed view of the products on display. It is advisable, however, to place them high up for better visual comfort. You can choose from several shapes and sizes.

Tables and consoles

In a tasting room such as a vineyard, your table serves as a display unit. You can display your products and offer them to your customers at the same time. It's best to opt for a solid wood table or console. This material is reputed to stand the test of time. The solid wood countertop table blends in easily with any décor. Anyone can use this display for their business, whether it's a restaurant, fast-food outlet, DIY shop, etc.

Whatever its purpose, it's up to you to design it to make the most of your space. There are several table models available for storing your products. The display cube, for example, is a highly original little display table. It is like a cube with flat surfaces that can be placed either on the floor or high up. On this type of furniture, you can better display the key products in your stock. It's an original way of drawing your customers' attention to a specific product.

Classic display units

Display stands are pieces of furniture specially designed for displaying products. You can put a little bit of everything on it: eggs, fruit, soaps, perfumes, etc. Supermarkets use this type of furniture to display their products at the entrance. Rightly so, they are placed directly behind the shop window to give an overview of the items on sale in a shop. With classic display units, the designs differ according to the role of each piece of furniture. Some are used to display jewellery, while others are designed for much heavier products such as car batteries.

You can, however, customise your display unit to suit the purpose for which you want to use it. Give your products much more visibility with the ideal display unit. What's more, you'll save space and optimise the presentation of your products.


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Tradis solid wood compartment display

Use lighting to highlight your products

Lighting is another aspect you can play with to add value to your product displays. The main function of display units is to store the various items on sale. Lighting adds a very interesting aesthetic touch. Light sends a signal to the eyes and easily captures attention. A well-lit product is more likely to be noticed, both in terms of the writing and the colours.

On the other hand, lighting helps to set the mood you want your room to have. You can either opt for bright lights or coloured lights. This creates a warm, festive atmosphere. It's also the best way to give your products a luxurious image. The way an item is presented can increase its value. In other words, adding lighting to a good presentation adds value to your products. The type of lighting to be used must of course be different from normal lighting. LED lighting is the first choice of many sellers. They are very powerful and very economical. They are available in a range of colours.

In conclusion, display units are essential for a good presentation of your products in shop. With a good presentation, your products are more likely to attract attention. Practical and attractive, they can also be used to store products, protecting them from damp and sunlight. You can choose between shelves, tables and consoles, counters and tables. Each display unit has its own function. Some formats are smaller than others. Tradis offers you a whole range of display units.

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