There are now more than 15,500 florist companies in France. Together, they generate sales of just under €2 billion a year. While the average basket price for flowers is around €60, the average basket price for cut flowers is €25. Thanks to their professionalism and creativity, florists remain the benchmark for flower and plant sales in the eyes of customers. How can you decorate and decorate your flower shop to attract more customers?
Decorating your florist shop
As a florist, your greatest challenge is to create an atmosphere that is different from those of your competitors, to capture the attention of your customers. You'll have to play on novelty and innovation.
It may seem difficult to find original decorative elements for a flower shop. Among the classics, you can think of vases, wood and lighting. Make sure that the colour of these objects brings out the brilliance of the roses, tulips, chrysanthemums and other flowers. You can use fairly classic accessories like wooden crates, display cubes, ladder shelves...
Wooden accessories for flower shops
How to arrange flowers in your shop
All florists need to stand out from the crowd by creating a pleasant space that will catch the eye of their customers (old and new). Customers are looking for plants that are not completely open. That's why they should always be placed in a cool, damp area, which is generally ideal for them. On the other hand, flowers placed in a source of heat can bloom more quickly and flower early.
To attract attention, you can display your bouquets indoors or outdoors. Different models of display stand will help you organise your space and show off your flowers to best effect. Choose a tall florist display with 4 display levels and 2 drawers for storing your decorative accessories and succulents. The sober lines of Tradis furniture in untreated pine combined with its natural finish will suit any interior.
If you want to change the way your flowers are displayed, choose a Tradis display with wheels. Its 4 directional wheels with brakes make it easy to change your layout as you wish.
How to place flowers in your shop
Preserving flowers for your customers
The quality of a flower is of paramount importance to a florist. He must take the best possible care of his flowers to preserve their visual and olfactory qualities. For best preservation, we recommend that you cut the stems at an angle to ensure good water absorption. Always use water at room temperature.
Another aspect that will help your flowers to last longer is the vase. It should be perfectly adapted to the size of the stems. The water level can be halfway up the stem of the plant. You can, of course, add a nutrient solution for cut flowers to the water. This will extend the life of the petal stems as much as possible.
The water in the vases should also be changed regularly for maximum clarity and purity. As a florist, you should make a point of checking that none of the plant's leaves are soaking in the water. In fact, this could cause the flower to wilt more quickly. As mentioned above, you should always place your flowers in a cool, damp place, which is usually ideal for them. To prevent wear and tear on wooden furniture in a damp environment, we recommend that you choose displays or
Flower shop layout preview
Showcasing your bouquets to boost sales
To stand out from the competition, florists need to offer unique bouquets and plants. For more innovation, you can create different areas within your shop by differentiating the different parts that make it up. This will showcase your products to best effect. You can also think about a layout that will give your customers a better welcome and direct them directly to your flowers. We invite you to take a look to our package solution to furnish your flower shop clé en main pour agencer votre boutique de fleuriste.
Opting for water resistant furniture
Here are a few examples of materials to consider when choosing furniture for your shop.
Solid wood
Wooden furniture is classic. Many people appreciate the natural charm of solid wood. It gives a warm style to your shop. To achieve different styles, solid wood can be worked in different ways.
Wood is also ideal for the furniture in your florist shop. It is particularly well known for its strength and resistance to damp and insects. By using solid wood, you can give a unique look to your furniture, which can sometimes be a little rustic.
Wood is solid and very resistant. When properly worked, pine can be used to create high-quality furniture. Your furniture will be durable, comfortable and attractive. Pine is renowned for its strength and practicality. In particular, it can be used to make beautiful, sturdy flower furniture.
Zinc top
Zinc is sometimes used for a sleek, modern look. The advantage of zinc is its resistance to rust. Zinc trays are very light, so they don't weigh down the furniture and are easy to move around. Zinc is ideal for its strength and durability. It can be rustproofed using a variety of treatments. Heavier than aluminium, this metal makes for strong, stable and watertight furniture.
Water-resistant solid wood furniture for florists
How to choose the right lighting for your flowers ?
The best way to show off your flowers is with natural light. To do this, place your flowers near a window. Make sure they are not too exposed to the sun, as direct light could burn the leaves.
You should also be aware that this location may not be enough to ensure they get the right number of hours of light per day. Sometimes, it's even the quality of the light that's lacking. Artificial lighting is sometimes necessary.
Flowers generally have 3 types of photoreceptor. These include :
- phytochromes (sensitive to red light)
- les phototropins (sensitive to blue light)
- cryptochromes (sensitive to blue and ultraviolet light).
For lighting, you can use fluorescent lamps, energy-saving grow lights and LEDs.
Fluorescent lamps and energy-saving grow lights
They are an excellent source of light for flowers. Actually, they are neon lights, adapted in bulb form. Energy-saving grow lights offer the right spectrum of light for flowers. They consist of a compact fluorescent lamp, a reflector and a switch. Thanks to the reflector, these lamps concentrate the light on the plant.
LEDs
LEDs offer a light that is very close to natural light. They do not heat up and have an extremely long life. Finally, LEDs come in all the colours of the spectrum, in this case blue and red for flowers.