You've just found the premises you need to launch your delicatessen, you've read our 5 tips when opening a deli shop and you're thinking about how to fit it out? This is a very important stage in attracting your potential customers and, above all, making them want to come back!
A delicatessen offers quality, top-of-the-range products that need to find their customers. So your shop needs to project an image of good taste and finesse. And what could be better than wood, a noble and robust material, to enhance your products and give your shop a warm atmosphere? Tradis solid wood shelves, display units, checkout counters and accessories are eco-designed thanks to sustainable forest management and will enhance your grocery shop for many years to come.
Encourage people to come in and explore your shop
Layout is a major part of your marketing strategy. As soon as a customer walks past your shop, they should want to come in.
➲ Highlight the products in your shop window
The shop window is your delicatessen's first display area, visible from the outside. It's essential to pay attention to its layout and decoration. A solid wood display unit will allow you to showcase some of your star products in your window to attract customers. The nobility of the wood will blend in perfectly with your top-of-the-range products.
3-tier island display unit on wheels, solid wood
➲ Updating your decor to reflect the seasons
An attractive window display is also one that changes with the seasons. Regularly renewing the products in your window will give your customers the impression that you have new products to offer, but also that you are keeping up with the times. Don't hesitate to decorate your window to coincide with the highlights of the year (Easter, summer holidays, Halloween, Christmas, etc.). Solid wood slate pavement easels can be used to communicate information about the products you want to promote, depending on the season.
A-frame chalkboard, solid wood
Invite future customers to discover your products
Once through the door, your future customers should immediately feel the warm atmosphere of your shop so that they want to come and have a look around. Solid wood helps to reinforce this feeling thanks to its natural feel.
➲ Optimising the customer's journey through your shop
Ideally, your customers should move from space to space, right up to the solid wood checkout counter. You need to organise these spaces with your customers' flow in mind, as well as your own when it comes to stocking your shelves and display units. The sturdiness of solid wood means that shelves and display units can withstand the heavy loads of your products, like these solid wood wine shelves and display units:
12-cube shelf unit 2 doors, solid wood
Wine display, 10 rows, capacity 120 bottles, solid wood
➲ Integrating merchandising into your layout
Merchandising, or the « right product in the right place » technique, is essential to encourage consumers to buy! It allows you to optimise your layout so that your delicatessen is as profitable as possible. There are three product placement zones: at eye level, hand level or in the lower area. Your flagship products should be at eye level in the centre of your shop, or at least visible from the moment you enter. Central display units or islands in solid wood enhance your products with their natural look, without stealing the limelight from them!
Multi-sided central display, solid wood
Once your customers have made their way through the dedicated areas of your delicatessen, they can calmly make their way to the checkout counter, where you'll have laid out beforehand the so-called « impulse » purchases, such as sweets, accessories, gift ideas, etc. A solid wood checkout counter has a timeless look and adds character to your grocery shop. It can accommodate your cash register and all the accessories you need to keep close at hand.
Wooden shop counter, space for cash register, solid wood
Triggering purchases
While the layout of your delicatessen helps to give the place a spirit and get a message across, the customer experience remains a key element of your marketing strategy. You need to win over your potential customers and then win their loyalty.
➲ Stimulate your customers' senses
Pour améliorer l’expérience de vos clients en boutique, pensez à solliciter tous les sens de ces derniers :
- sight, thanks to your tidy window display and a well thought-out layout;
- hearing, with pleasant background music that's not too loud;
- touch, through the noble material of your solid wood furniture and the quality of your products;
- smell, with a good scent in the shop to give it a warm atmosphere, think of candles for example;
- taste, by installing samples of your products on your displays, like this wine display:
4-tier wine display rack with metal bottle holder, solid wood
Lighting is also a point not to be neglected when fitting out your shop. There should be several points of light in your premises, preferring subdued light to overly bright halogen or ceiling lights. Light makes a major contribution to giving your delicatessen a warm and pleasant atmosphere.
➲ Make them want to come back
Once your layout has been put in place following all the above rules, it's your job to make your customers want to come back! With our advice, your delicatessen will speak volumes about your upmarket positioning and help you stand out from your competitors. Decorative elements in solid wood will also contribute to this positive impression, like these wooden crates that you can also use in your window display:
Finally, your experience and sense of customer service will make your customers want to come back, as much as the quality of your products. Because in local shops, what customers come for above all are good products and expert advice!