The secret of delicatessens lies in the quality of the products they offer to their customers. To highlight these products, often high-end, it is essential to prepare a layout plan and a meticulous organization of your shop. Choosing solid wood furniture will enhance the fine produce to make customers want to buy.
- The importance of "zoning"
- Arranging your delicatessen products
- The careful choice of furniture
- Impulse products
The importance of zoning
Zoning is the layout plan for your store's space. Ideally, you should use all the space at your disposal so as not to waste any surface. Therefore, you must think about an optimal circuit for your customers. They must stroll through your delicatessen to discover your items while having the space to move around in a pleasant manner. It's up to you to decide whether you want to set up a route with mandatory passages like the well-known Ikea brand or whether you let your customers go wherever they want. Depending on this choice, you will place your grocery products differently.
From the outside of shop, customers should want to come in. If you have the possibility, you can set up stalls with your fruits and vegetables or simply a slate sidewalk easel that indicates your current promotions, a humorous or warm message. The window display is obviously also very important. Think about changing it regularly by putting seasonal products and associated decoration. All the holidays celebrated throughout the year are good excuses to put up a new decoration! The objective: to catch the eye of your customers and prospects, so that they cross the threshold.
Wooden shelf for fruits and vegetables
Storing your delicatessen products
Once you have thought about your zoning and know where you will place your delicatessen products, it is time to think about the practical organization of your store. You can store your items by theme: the wine section with bottles and alcohol at the back of the store, organic care products near the checkout, etc. It depends on the appetite of your customers, your geographical location, your catchment area or even your specificity. For an offbeat and original side, you have the possibility of storing your merchandise by color for example! This is a bias that can correspond to the merchandise you sell.
Using central islands allows you to highlight your flagship items. This can be interesting for your current promotions, seasonal products or those from local producers. The great advantage of Tradis's central islands is that they have a storage area with two doors at the bottom to store restocking, so you avoid going back and forth to the back room. Mounted on casters, you can easily move them around your delicatessen according to your desires or needs.
To enhance the value of your delicatessen products, opt for solid wood furniture adapted to your products. For example, if you offer breads and pastries, a bakery shelf with 3 levels and a storage area will be perfect. To highlight your bottles of wine or boxes of regional products, a display with compartments will create an authentic atmosphere. Finally, remember to regularly renew your "star" items to make your customers want to come and discover your new products.
Delicatessen products displayed on solid wood furniture
The meticulous choice of furniture
To enhance your delicatessen products, solid wood furniture is ideal. In neutral or plain colors, they highlight your merchandise while blending into the decor. Wood gives a natural and warm look to your store. If you specialize in organic products, choosing solid wood for your layout is in line with your values. Indeed, at Tradis our raw material, pine, comes from sustainably managed forests. Our carbon footprint is minimized as much as possible with a short circuit between our forests, our Polish workshop and our customers. Finally, we use solvent-free products for our finishes. Respect for the planet is at the heart of our manufacturing processes.
Wood, in addition to being a noble and natural material, benefits from great robustness and durability. You are investing for many years in shelves, displays or checkout counters that will last as long as your local business. The many solid wood pieces of furniture offered by Tradis allow you to arrange your delicatessen as you wish. Thanks to the counters with wheels, you can change your installation as you wish. The removable dividers are also useful for arranging certain products differently, depending on the season for example.
Finally, play on the light to enhance your grocery products. Place spotlights in the lockers of your displays or above your central islands. Use LED bulbs for more economical consumption and a softer, warmer light. For the decoration of your delicatessen, wood has the advantage of combining with many materials and colors. This gives you the opportunity to change the style of your store over the years.
Delicatessen layout by Tradis
Impulse items
Now that your flagship products are neatly arranged and highlighted in your grocery store, focus on the last items that your customers will see when they leave. Impulse products are foods that are generally placed near the checkout counter. These items respond to a customer's impulse purchase: they decide to spontaneously buy a food or object that they had not initially planned. Placing these items near the checkout counter increases your customers' average basket. Indeed, the checkout is the only obligatory passage for your customers, who generally wait a few seconds before being taken care of. A few seconds enough to give in to temptation!
According to the website Le monde de l'épicerie fine, the typical profile of an impulse product would be "sweet, small and inexpensive". This location is therefore essential to highlight certain foods or accessories that would have been less visible elsewhere in the store. Their presentation must be neat to make the customer want to fall for a product at the last minute. Generally, you will find confectionery (old-fashioned sweets, chocolates, caramels, etc.) or accessories (drip stops, corkscrews for wine merchants, for example) near the checkout.
As you will have understood, the layout of your delicatessen or wine cellar is an essential step before opening your business. Thinking about your circuit and the organization of your items will give your customers the opportunity to see as many of your products as possible. To highlight them, Tradis offers you a wide range of solid wood furniture, made in Poland with pine from sustainably managed forests and solvent-free finishes. Choose a natural and sustainable material that will enhance your delicatessen products.