In-store displays are an integral part of your business furnishings, whether you are a florist, wine merchant or even own a clothing store or delicatessen. Clothing rack, rolling display or counter for your tastings, displays help showcase your products. At a time when customer satisfaction is imperative to retain their loyalty, discover how displays can help improve the customer experience.
- A communication tool for your shop
- A well-organized circuit thanks to in-store displays
- A timeless look with solid wood displays
A communication tool for your store
Thanks to solid wood displays, such as the Tradis range of wooden displays, you can choose to highlight certain items among those you offer. This can be during promotional offers to encourage the purchase of a certain group of products. Take advantage of every opportunity available to you to set up short sales: private sales, sales, traditional holidays (Valentine's Day, Easter, Christmas, etc.). These promotions tend to increase the average shopping cart of your customers who fall for a product that was not necessarily on their initial list!
By using a specific display such as a wine display with racks, you also have the opportunity to provide more information on certain bottles of wine or other items. This information allows customers to learn more about the origin or history of the product or its composition. Thus informed, they can more easily make the purchase. Information displayed on a central display also gives the customer the opportunity to help themselves without the need for a salesperson. If you are busy with another customer, this can be practical. Because don't forget that a store display is also a merchandising tool. It fully participates in the communication that you display in your store since you can place signs or additional information there as we have seen before.
Merchandising professionals advise taking care of the appearance of your local business right from the window. Indeed, it must encourage the consumer to cross your doorstep. So remember to change it often, by modifying the products displayed and by offering a new decoration. You can, for example, take inspiration from the seasons or holidays throughout the year to associate your flagship products with these highlights. In addition to building customer loyalty, this will show them that you are not resting on your laurels and that you regularly offer new products.
View of a wine shop with Tradis professional displays
A well-organised flow thanks to in-store displays
To follow the rules of the art of merchandising, you also need to think about the itinerary your customers will follow. This is part of the customer experience when they come to visit your delicatessen, cellar or shop. Your shop needs to be well organised and clear so that they can immediately visualise your products and quickly find what they've come for. Solid wood display units are very useful for this. They improve circulation in your shop. You can use them to mark out certain areas, such as a shelf ladder in a florist's shop for decorative items. This will make them stand out from the flowers, for example. A delicatessen can also use a fruit and vegetable display to create a ‘fresh produce’ area and set it apart from the rest of the shop.
In-store displays are bound to catch the eye of your customers, as you are taking certain product families off the traditional shelves. As well as being practical, because it can be moved around easily, a display unit with wheels helps to organise the shop: you can arrange your products by range or sector. For a wine merchant, the display rack can be used to showcase flagship products such as bottles of champagne at Christmas time. The aim of an in-store display is to highlight certain products to encourage your customers to buy. For example, a display near the checkout with promotional items or low-priced products can encourage customers to make a final impulse purchase before paying for their order. In this way, you can increase your customers' average shopping basket.
A timeless look with solid wood displays
Tradis solid wood displays add to the overall ambience of your shop. Solid wood is a noble material that immediately gives a room a warm and cosy feel. Displaying your products on a display unit gives your shop a certain aesthetic appeal, making it look clear and tidy. If you choose wood as your raw material, you're guaranteed a durable product that you can rely on for many years to come. It doesn't require much maintenance - a quick wipe with a cloth is all you need - and it's highly resistant to the hazards of everyday life in a shop. Displays on castors also give you the opportunity to change the layout of your shop on a regular basis, if you wish. You can change your customers' route if you feel that it's not working or that certain products are less popular than others. In this way, you can help to improve the customer experience in your store.
Wood is also a material that conveys great values in terms of sustainable development and respect for the planet. At Tradis, all our solid wood furniture is manufactured in our factory in Poland, just a few kilometres from the sustainably managed pine forests we use. We work in a short circuit and the furniture arrives already assembled at your home. Our range of solid wood displays helps to reinforce the brand image of your local store.
Layout with Tradis displays for a delicatessen